From a young age, Alena has shown a deep passion for helping others. It was when she was studying Advertising and Marketing at the Fashion Institute of Technology that she decided she wanted to work closely with nonprofits. Over the years, she has used her knowledge of advertising and marketing to spread awareness of and raise money for the charities closest to her heart.
As the Director of Events for Civic Hall, a NYC nonprofit that uses the advancement of technology for the public good, Alena became involved with local organizations in helping them execute successful events. After an international move to Glasgow, she continued to build up an extensive resume in event and hospitality management.
Alena has managed events for Blackheart Records, Fast Company Innovation Festival, Glasgow Film Festival, BBC, and COP26. She is excited to join the Mena Singer Foundation where she can combine her experience in event management and digital marketing with her passion for helping others. Alena currently splits her time between Glasgow and New York.
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